Orange might be the new black, and neon might be in. But as far as cars are concerned, white is still the king.
A recent survey by BASF, a leading chemical supplier in the global automotive industry, has revealed that white is India’s favourite car colour. In fact, 43% of cars sold in 2018 were in white. Grey and Silver tied at the second place with 15% each and red came third with 9%.
The report is interesting, with details on the different segments and the favourite colours in each segment. While white rules in all segments, the other colours on the podium show a little variation. Black is a hot favourite in the midsize segment, followed by blue. But both these colours have few takers in the other segments. Silver and grey come second and third in all other segments.
Red is increasingly gaining ground in the SUV and subcompact segments. Blue is in 4th place in the midsize segment. Other colours mostly stay below 5% of the sales.
Though the report does not go into the reasons why white is the most preferred colour, we at Truebil have our own analysis of the same.
- White cars, if maintained well, look new for a much longer time than any other colour.
- Contrary to popular perception, dust, dents and scratches do not show easily on white cars.
- This colour is traditionally associated with purity, royalty and is considered auspicious.
- White gives a perception of increased size. So even compact cars look bigger than their actual size, and top-end cars look majestic in white.
A word of caution
While it’s true that white is an excellent choice, it’s important to clean it regularly to keep it looking new. Wipe it with a damp cloth every day and clean it from the inside at least once a week. But then this is true for any colour.
However, if you don’t like white, for its neutrality and non-statement-making attitude, then go bold. Forget about the colour most of India likes and get a car in a colour that reflects who you are. After all, your car is a reflection of your personality!