Inspired by architecture, art and culture and challenging the ground rules in the incredibly competitive SUV segment, the Volvo XC40 is ready to conquer the Indian and International market in the next few months. Already branded as the family SUV of the year, it combines comfort, quality, performance, safety and style – excelling in all the areas that are important to buyers in this segment.

The price tag of approximately Rs 35 lakhs for the Indian market makes it the most affordable and smallest XC model in the Swedish carmaker’s line-up and a tough competition for the likes of Audi Q3, BMW X1 and Jaguar E Pace.

 

A tough little machine

Available in diesel and petrol variants with a promised hybrid version later, the Volvo XC40 is built on the company’s Compact Modular Architecture (CMA) platform and its design is influenced by sci-fi movies. Envisioned by British designer Ian Kettle, the crisp lines, the concave sections and extended tail lights create a youthful exterior with a strong bold look. The Volvo XC40 is smarter in every way and built with the owner in mind – from the easy-to-use centre touch screen to the high-resolution driver display and voice control, run-off road mitigation, pilot assist, city Safety, cross traffic alert, clutter free cabin with smart storage and 360-degree camera. The thoughtful design is symbolic of Volvo’s flair and desirability. High ground clearance, large wheels, carved details and carefully selected materials symbolize true Swedish craftsmanship and give the XC40 a strong character, albeit with a touch of playfulness.

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The excited Indian market

The XC40’s top-in-class connectivity, semi-autonomous drive technology and innovative storage solutions are sure to touch the Indian consumer’s heart, enabling them to feel confident and safe while providing them with a space to relax and enjoy. Combining style with sustainability, the XC40’s interior textile is made from 100% recycled materials, and will be a delight for the eco-lovers. The true digital multi-tool Volvo On Call app and smart phone-based digital key is targeted towards the tech fanatics. No wonder the Indian SUV lovers are waiting with bated breath for this machine that promises to fulfil all their dreams! Let’s hope the XC40 is able to match the hype.

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