A recent survey conducted by McKinsey & Co found that almost 13 percent of buyers are no longer prepared to even consider a new vehicle without Internet access, and more than a quarter already prioritize connectivity over features such as engine power and fuel efficiency. However, connected car experience is a relatively novel concept for Indian automobile buyers and users.
Unlike conventional vehicles, connected cars are designed with built-in internet access. This enables these new age vehicles to communicate seamlessly with a variety of external and internal devices, networks, and services. The smart connectivity makes the driving experience more comfortable, and simplifies the vehicle’s maintenance and operations.
Tata Motors and Microsoft Get Connected Car Experience to India
India’s largest automobile company Tata Motors recently showcased a new car – C-Cubed Concept – at the Future Decoded 2017 event organized by Microsoft India. C-Cubed Concept is developed based on Microsoft’s connected vehicle technology, which aims to make driving experience smart, personalized and safe by combining Internet of Things (IoT) technology, advanced machine learning, cloud computing and artificial intelligence (AI). C-Cubed Concept may not leverage Microsoft’s connected vehicle technology fully and Tata Motors is yet to reveal all the features and specifications of the new car, but the technology will help Tata Motors to add connectivity feature to its automobile lineup.
Tata Motors has strategically chosen to partner with Microsoft so it can provide connectivity features to a large segment of the Indian car buyer market at at affordable prices. The first car showing off Tata Motor’s vision for a connected driving experience will be unveiled at the 87th Geneva International Motor Show in March 2017.
Users will soon have Option to Choose from Many Connected Car Models
Since the concept of connected cars is new to the Indian market, Tata Motors will have to promote C-Cubed Concept aggressively and focus on making buyers understand the benefits of connected cars.
Once the Indian car owners switch from conventional cars to connected cars, they can avail of proactive route assistance recommendation and location-based service according to the current location of their vehicles. Also, the sensors embedded into the car will make it easier to update the vehicle setting remotely, monitor the vehicle’s health, and receive preemptive service alerts.
The connected car initiative taken by India’s largest automobile manufacturer will encourage other manufacturers to launch connected cars. They can design connected cars based on the connected vehicle technology provided by various companies including Microsoft, Google and Apple. Car owners will have the option to operate these vehicles through their mobile devices and apps.